ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 86

Crisis Employee Trade Shows Local 86

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Influencer marketing inspires action: 74 percent of consumers say word-of-mouth recommendations are key influencers in their purchasing decisions. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall).

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Consumers will see the waves you’re making in the industry. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. Don’t let it come to that! Map Out Your Ideas.

Small Business 65

Small Business How To Writing Conference 65

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 27% “web searches,”.

B2B 100

B2B Trade Shows Survey Study 100