Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 70

Infographics Data Case Study Content Marketing 70

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Make case studies more visual. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case Studies: Leveraging real-life examples of problem-solving and success , case studies establish trust and demonstrate tangible results, making them persuasive tools for converting potential customers.

B2C 52

B2C Case Study B2B Content Marketing 52

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Measuring Content’s Direct Impact on Revenue Challenge: While content plays a significant role in brand visibility and engagement, attributing direct revenue can be complex. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 4: Measure Success.

Content Marketing 48

Content Marketing How To Marketing Infographics 48