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5 Tips for Getting Into Live Streaming

Cision

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . In today’s society, content is quickly consumed and discarded.

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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. 00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market. Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.” . [00:02:31]

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. So, what is influencer marketing?

Trends 77
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11 Content Marketing Mistakes to Avoid

Cision

Treat your headline as the premium real estate that it is, and give it curb appeal. A YouTube video doesn’t get a lot of traction relative to others on your channel (or relative to a competitor’s channel). They also tried to serve video directly from their site rather than upload to YouTube and embed).

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Prepare for voice searches.

Groups 140