PR Advantages of Pitching Trade Press
ImPRessions - Crenshaw Communications
MAY 22, 2018
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.
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