Brand Course Interviews Trade Shows 
Communications Conversations
MARCH 20, 2018
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Media are at trade shows.
ImPRessions - Crenshaw Communications
SEPTEMBER 16, 2022
Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Conferences can be massive brainstorming sessions, and businesses can miss out on valuable contacts and insight if they’re absent.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2022
Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Conferences can be massive brainstorming sessions, and businesses can miss out on valuable contacts and insight if they’re absent.
MaccaPR
AUGUST 10, 2020
Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. New speaking opportunities will open in 2020.
ImPRessions - Crenshaw Communications
AUGUST 2, 2016
This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. “Horses for courses.” When he worked a trade show and glad-handed customers and salespeople, he was superb. Contrary to what you may think.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
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