Brand, Content Marketing, Document and Trade Shows

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

B2C

B2C Content Marketing Study Trends

How to Choose a Press Release Topic for Small Businesses

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. These tips can set your press release and content marketing strategies up for success. Then, you can boost brand exposure and reach new customers. Writing press releases is also a cost-effective marketing strategy.

Small Business

Small Business How To Writing Conference

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also add more depth to the written content.

Writing

Writing How To Media Guidelines

Step-by-Step: How to Get Started with Marketing AI

PR 20/20

AUGUST 2, 2018

There is a lot of content out there on AI. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. What exactly is AI?

How To

How To Marketing Software Tools

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.