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Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Best Practices For PR Content. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

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How to Leap: Tips From a PR Expert About How to Reach the Next Step of Your Business

Solo PR Pro

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?. Launching anything is hard. Take the plunge and build a team.

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SHIFTxSW: How to Prepare as a PR Professional

Shift Communications

Keeping that in mind, here are some tips for PR professionals heading to SXSW this week: Clearly define goals and messaging early on: Set your client up for success from the beginning by clearly defining goals and key messages. Also keep a clear focus on what need your client’s product or service fills.

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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. This can be found from the smallest agencies to the largest corporations.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. And these were PR professionals — people who make their living communicating! Guest Post by Rob Biesenbach. And so on ….

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How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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