blogs crenshaw-promotes-team-members 
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Minimize self-promotion .
ImPRessions - Crenshaw Communications
OCTOBER 5, 2021
The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. Speed is the most critical element of successful newsjacking, so the PR team should act fast. Are you fast enough?
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ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2020
In that case, the right PR team can help. But it’s a good idea to make your PR team aware of a critical business goal. Recognizing that a “marketing technology” identity would help grow its business and strengthen the perception of its value, the company and our team worked to create an updated, technology-focused positioning.
ImPRessions - Crenshaw Communications
APRIL 13, 2021
A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Start promoting early. The best way to get ahead of that is to promote early and often so people remember to make the time to listen in.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. 8 things PR does beyond media pitching. PR strategy.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
When we begin working with an executive team, we look for the member or members who are eager to demonstrate their authority and expertise through content development, speaking opportunities, and the like. This is where the savvy PR team comes in. What qualities make a successful thought leader?
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