ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. How do you leverage that thought capital? The answer may be a strategic thought leadership plan. Here are 8 tech PR tools for a B2B thought leadership plan.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Too often marketers become enamored with the latest trends and tools. Do you blog regularly? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Tech evangelist covering high-growth industries. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Demand generation content marketing for B2B high tech industry. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. And so, while it gets a little outside the scope of PR tech , it’s still an interesting tool worth learning about.

Marketing 74

Marketing System Analytics Content Marketing 74

PR 20/20

SEPTEMBER 17, 2019

Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 18, 2018

A while back I started seeing her everywhere online in PR circles. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. MG: The technology.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62