Remove Blogging Remove Interviews Remove System Remove Trade Shows
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

Mission-critical trade shows have ceased. I tell them that you must have your website optimized as the core of your content eco-system – a living, breathing content hub, instead of the site you’ve set up just to talk about products you’re selling. What’s your take on virtual trade show events? Your website.

B2B 71
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Insights from CES 2024 – The World’s Best Automotive Technology Show

Bianchi Biz Blog

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. At CES 2024, Yanfeng debuted its EVI (Electric Vehicle Interior) concept.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75
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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)? A follow-up blog post by PR 2.0

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. Blogs – an executive’s own, plus a commenting strategy for others. Be open to recommendations.

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. 1) Soft interviews on your company blog.

B2B 79
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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64