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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Ahhh, the new year. BTW that word is so last year.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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