Remove tag fake news
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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. consumers say they are suspicious of news content. Here’s why: 1.

Mobile 100
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 259
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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag.

Ethics 108
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Fake, Fallacy and the Need for News Fluency

Solo PR Pro

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. There’s a problem with the news. No, it’s not fake. It’s not just that we’re looking for the news sources we trust, it’s that we’re rarely seeing beyond them. The importance of news fluency.

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Public relations in 2018

Stephen Waddington

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. This emerging media environment faces challenges with fake news and transparency.

Publicity 164
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 64
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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.