Contently - Strategy

MAY 4, 2023

Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. Both are experts in music.

Strategy 88

Strategy Employee Writing Industry 88

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

SEPTEMBER 24, 2016

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. In marketing, most of the tech tools are simply automation, described with great editorial liberty. The unknown?

Marketing 60

Marketing Creativity B2B Ethics 60

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. in Communication program. Our faith (naiveté?)

Video 87

Video Facebook Twitter Viral 87

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. What can PR do about it? Study the media.

Survey 76

Survey Media Relations Report Media 76

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83