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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex?

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120
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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Implement viral marketing tactics.

How To 198
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I listen to a few radio stations throughout the day, and they always do this. They go to the news.

Crisis 78
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The Top 50 Social Media Influencers on Twitter

Cision

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.