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Building a perfect pitch? The story is in the data

Onclusive

To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands.

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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

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How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. These include: Your company name.

How To 198
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The 5Ps of Marketing Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Can we automate content creation using artificial intelligence? It was only a matter of time.

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How to Generate Leads From Social Conversations

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. These include: Your company name.

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PR Basics Based on Principles will Never Change

PR Fuel

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Accept responsibility for your actions. Use Your Imagination.

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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

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