Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure.

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. “Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1.

Tools 62

Tools Blogging Pitching Google 62

Critical Mention

JULY 24, 2018

Earned media coverage and press outreach doesn’t stop after launching a campaign. Think of it as a second dimension to the branding process. Companies should also realize that PR, like the media, is a 24/7/365 business. Amplifying and measuring results. The PR team is vital in this process.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats. It’s the basis for this PR tech briefing.

Software 113

Software Tools Publicity System 113