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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO.

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Reverse That PR $H#T

Marketwired

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. It’s time to re-frame the relationship #PR has with #Content.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” internal alarm and sent the client running in the other direction. I love a good idiom. Are you one of them? .”

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. *This article was provided by Cision, a PRSA partner.

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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

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The Real Master of Hype

Mark My Words

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get.

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