article thumbnail

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers.

article thumbnail

Customer Success Manager (PR Engineer)

Onclusive

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Qualifications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI Will Be a PR Pro’s Dream Come True

Onclusive

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

article thumbnail

Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145
article thumbnail

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

paved new approaches to marketing. Content marketing , branded content and native ads are all distinct new approaches or tactics that share the same roots in web 2.0. It gave rise to the notion of every business as a content business, an idea Billee Howard places into context for Forbes. Give our services a try.

Web 70
article thumbnail

Cool Tools for the Curious PR Pro

Flatiron Communications

Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45