Remove Big Data Remove Consumer Remove Content Marketing Remove Technology
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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. ” So why hasn’t there been more attention and investment in content?

Brand 145
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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160
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Lessons in Tech Branding from Rock Icons

Flack's Revenge

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them? Absolutely.

Brand 120
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Marketing Trends for 2015: Getting Back to Basics

Polaris

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Instead of ignoring Ello, for example, we worry it will become wildly popular.

Trends 135
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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120
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6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

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The Top 10 Must-Follow People on Twitter: The CMO Edition

Polaris

They then analyzed 131,697 tweets published by these marketers between September 15 and December 15, 2014. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Where to find him: [link].

Twitter 60