NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Ethical Voices

MARCH 14, 2022

It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community. The pushback needs to be around, who houses the data, who minds that data, and how is that data used. We must also watch the biases in collecting the data.

Ethics 52

Ethics Publicity Data Agency 52

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. Perhaps with a larger community, the app could have some legs.

Trends 56

Trends Big Data Mobile Conference 56

Stuart Bruce

NOVEMBER 11, 2016

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154