article thumbnail

How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A proactive PR effort is like reputation money in the bank; it can help businesses manage potentially damaging news or issues by building good will.

Strategy 193
article thumbnail

Ways to Make Employee Communications More Engaging

PRSay

“Showing the human side of our executives is something we do often to share less about their corporate side and more about getting to know them as people inside and outside of the work environment,” said Amy Purcell, corporate storyteller for Fifth Third Bank. The second way to make numbers more relatable is to display them as infographics.

Employee 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112
article thumbnail

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post.

article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105
article thumbnail

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Bylined Bloggers Suggest You Have a Broad Bank of Talent. But who would be credited as the author of these posts?