Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

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Marketing Film Creativity B2C 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

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Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. Ben: Oh, wow. Chris: We have to be aware of everything, quite frankly.

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Reputation Crisis Management Crisis Enterprise 78

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming product launches or company news. With more than 1.65

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Social Media Pinterest Media Marketing 40