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10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

Corporate Overview. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” Sometimes, it goes by a different name. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Better yet,more.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111
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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

Whether B2B or B2C, your business is only as good as your sales. On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. It’s about being realistic about your customer mind set. But how does that translate to online marketing?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. When you do, coming to work and working hard, giving corporately and personally, will take on a whole different meaning. At its simplest, that is the real power of CSR. Guest Post by Lisa Holtorf and Dawn Buzynski.

Agency 80
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The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Branding development and execution. The agency’s PRcitecture communications strategy modeling process.