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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86
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5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

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Female Founded Startups

5W PR

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Shannon McLay, the founder of The Financial Gym, was inspired to create a personable financial services company, for those who prefer face-to-face interactions rather than technological ones.

Apparel 152
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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Technology and computing. Hobbies and interests. Home and garden. Life stages.

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How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

My career has always centered around PR, event planning and marketing. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old.

How To 197
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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. The world of social media changes quickly.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. For example, Kenneth Cole’s inappropriate social media posts were a flaw of character, but fundamentally do not change the customer experience with the product itself. Christopher S.