Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 121

Communications Crisis Internal International 121

ImPRessions - Crenshaw Communications

JUNE 30, 2016

There’s some value to the self-analysis. Then there’s the fact that the Lions favor splashy international campaigns driven by compelling creative content, which might exclude nearly all but the largest consumer brand campaigns.

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Should companies hire public relations people internally? When should a company hire a public relations agency?

Interviews 103

Interviews Publicity Technology Social Media 103

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Oh and regular benchmark analysis of the numbers, to document a move to greater diversity.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

JUNE 28, 2018

How do you cope with all the external and internal information available to build this picture? It’s a crucial tool in the communicator’s armoury requiring the consumption, analysis and contextualisation of information from virtually everywhere – not just the media. In real time? Media monitoring is a great example of this.

Communications 60

Communications Public Affairs Government Reputation 60

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. I will offer that Canada as a country has good public relations, and a solid brand. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. That’s ego, I know; it’s something I’m working on.

Energy 53

Energy Measurement Internal International 53

PR Conversations

JULY 5, 2017

Good strategy contains brief analysis of the current situation, clearly outlines communication goals, presents general vision for the future. Conducting media monitoring analysis. Leading internal communications. For all that to happen, organizations should take internal communications seriously.

Infographics 63

Infographics Corporate Policies Reputation 63