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Social Media Crisis Management: PR Communication Stategy

5W PR

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Priority One. Be prepared. Bottom Line.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

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For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

How you respond to a crisis often impacts your business more than the crisis itself. The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. Consumers are left to wonder if this is a rampant problem. .

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.

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TCIP #041 – Life After United Breaks Guitars with Dave Carroll

Melissa Agnes

Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. The power of story-telling in (and out of) crisis management. Get connected.

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Take a Lesson From Southwest and Prepare for Crises

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.