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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Also some personal circumstances put me in a position where I needed a full-time job.

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Strategic Collaboration: Creating Meaningful Connections

PRSay

As consumers, we spend little time thinking about the people behind our favorite brands. I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. We’ll dig into more practical tips on how to create internal alignment and customer connection. Yet, do they really know us? The moral of the story?

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Behind the Headlines With Lauren Kaufman

Cision

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. Budget cuts have also been a challenge. How do you envision the future of PR?

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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

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Examining the (weird) science of communication presentations

PR Conversations

Karin Schmid is a beef production specialist with Alberta Beef Producers, has a master’s degree in agriculture and is a real farmer. At Genome Alberta, we do a lot of agriculture-related genetics research, meaning I’ve seen Schmid talk about animal welfare issues and environmental stewardship to farmers and academics alike.