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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Another month, another blog all about the ads information you need to know. X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 151
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

In our new blog series, we talk what’s working (and not) across key social channels. While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. They also need paid amplification. Take Square’s approach.

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible. SHIFT client.

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The Twin Cities’ social media power brokers

Communications Conversations

Position within the agency or organization. During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. I wrote about Alyssa and Cambria’s new blog recently –some interesting insights in that post, if you have time. It’s my JOB to know them!

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 196
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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Every PR agency needs a versatile solution for meetings. An SMB can conduct market research with unlimited survey questions at a reasonable cost. UberConference.

Tools 108