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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 147
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

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The Twin Cities’ social media power brokers

Communications Conversations

Position within the agency or organization. During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. And, he manages a small team of people who manage the corporate GM social channels (external AND internal). It’s my JOB to know them!

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. PR has a bigger role in content. .

Marketing 190
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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Every PR agency needs a versatile solution for meetings. An SMB can conduct market research with unlimited survey questions at a reasonable cost. UberConference.

Tools 108