Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. For example, pick a trade publication in any vertical market and study the headlines.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. The 7 Worst-Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Moreover, these studies mesh with my own experience in B2B. Unlike traditional advertising, the audience gets a vote in paid social media.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. The Duke study found that marketers also say their efforts earned 3.1%

Mobile 60

Mobile Study Marketing Survey 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78