Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Everything revolved around when the client would come in and say, “Could you present my product to the media?”

Print 64

Print Social Media Web Television 64

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment. Stay Informed and Agile: 1.

Marketing 93

Marketing Local Crisis Management Internal 93

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. More democracy is good, but now it’s more like a presentative democracy. Where is the role of content syndication?

Report 225

Report Media Advertising Advertising 225

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. His only job, it seems, is to present the argument that you need this product in your life.

Storytelling 159

Storytelling Comparison Case Study Brand 159