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Advertising vs Publicity

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 But publicity is so great.

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Why Publicity?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So you have paid media and you have earned media. IF you do it.

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How to Develop Good Social Listening Techniques

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. I did this video about TikTok. This video should give you some idea too. We film videos.

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Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

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How to Give a Great Media Interview

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. The media loves sound bites.

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Back to School Media Pitches

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below).

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Positioning Yourself as a Media Expert

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? And it’s so awesome!

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