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ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Just consider the ways technology has already benefited PR.
Critical Mention
NOVEMBER 22, 2019
Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Until next time! Critical Mention.
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Newsfile
FEBRUARY 28, 2024
Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising?
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Mora Communications
DECEMBER 15, 2017
Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Media relations is not paid media, but is generally referred to as earned media. .
Doctor Spin
DECEMBER 22, 2023
Promotional image via Reddit ) The billboard not only caught the eye of everyone who passed by but also garnered attention from the media. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. 3 SickThingsUK.
Mora Communications
OCTOBER 2, 2017
For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.
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