MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. It is often touted as a race-, gender-, and otherwise bias-free solution to making decisions and/or performing marketing tasks in an objective manner.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Want to be interviewed for the Off Script series?

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. – pay per click advertising. Boots on the ground interviews with PR, marketing, sales leaders.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. How did you get your start in advertising and communication? So lastly, hold onto your curiosity. Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52