PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170

Tools Government Crisis Public Affairs 170

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

JULY 16, 2022

The pandemic accelerated many of the changes already underway in media, public engagement, and organisational communication. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. It is conflated with advertising and promotions.

Publicity 78

Publicity Study Public Affairs Government 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60