PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is Native Advertising? sponsored posts).
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