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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is Native Advertising? sponsored posts).

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

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General Election 2019: Two sides to every story

Stephen Waddington

As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited. Anybody following twitter would think that we were about to have a Corbyn Government, even I was taken in.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Rallies against Kellogg’s after it pulled its advertising from Breitbart. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Social media. PRSAPESO #PRSAICON.

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Truth vs. Disinformation: How to Win

Scott Public Relations

And make a video about them – short, pithy, go for the gut. For example, there’s plenty of criticism around the government’s slow response to and denial of the threat of the coronavirus epidemic. Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

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