Advertising Fashion Measurement Radio 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.
Maxim Behar
NOVEMBER 23, 2020
We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.
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Cision
JULY 26, 2017
Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).
Norton's Notes
JULY 29, 2015
Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. Sadly, investment in advertising won’t help combat this, only PR.
Cision
MARCH 24, 2017
Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. This is the great debate in PR: how do we measure what we do and prove its value?
PRSay
APRIL 19, 2016
A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.
PR Conversations
APRIL 8, 2015
The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising. Customer services. Community service. Vendor relations.
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