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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

Pitching 130
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Back to School Media Pitches

PR for Anyone

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Transcript. It is the end of August.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199
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Positioning Yourself as a Media Expert

PR for Anyone

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? The third day, we take our VIPs into a television studio. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media 130
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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar?

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

And to put this in context, this primacy is no different to the time when the UK had just four television channels. If you’re looking for professionals, LinkedIn is the network of choice in the UK, with Xing climbing fast in Germany, for example. On the flip side, getting the attention of audiences is even more difficult.