Remove Advertising Remove Blogging Remove Film Remove Television
article thumbnail

Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130
article thumbnail

Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

article thumbnail

Recoloring History

Mindful Marketing

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74
article thumbnail

Is Netflix Content 'Good Enough'?

Mindful Marketing

Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show. ’ is a documentary-style television program in which Japanese parents send their toddlers on their first independent errands. ” Subscribe to Mindful Matters blog.

article thumbnail

Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. in its own ads.”).

Brand 60
article thumbnail

It's About a <<Fiji Water>> Girl

Mindful Marketing

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Film 72
article thumbnail

Divine Humor

Mindful Marketing

’ Perhaps that reasoning was behind a television series that gets a laugh over God. ” Interestingly, I’m currently working with two colleagues on a research project that’s investigating how advertising humor might support reconciliation. ” Subscribe to Mindful Matters blog.

Film 55