Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Just ask Qualcomm Wireless Reach.

Wireless 150

Wireless Analytics Data Trends 150

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MARCH 20, 2018

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title.

Industry 71

Industry Marketing Enterprise Mobile 71

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

Ethics 52

Ethics Communications Print Television 52