Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical. –Advertising will be more engaging. and largest grocer ( Kroger ). — Real-time delivery of information.

System 78

System Technology Banking Community 78

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. ” ​ Subscribe to Mindful Matters blog. I asked each to share his thoughts about celebrities endorsing financial products.

Financial 80

Financial Banking Consumer Ethics 80

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Also surprising, another study identified individuals in accounting, banking, and finance as the most foul-mouthed professionals. ” ​ Subscribe to Mindful Matters blog.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 93

Social Media Marketing Media Creativity 93