3-keys-to-simple-succinct-and-clear-communication 
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2021
Keep it short and simple. Winning pitches are engaging, timely and succinct. A winning pitch starts with an interesting intro paragraph (about 2-3 sentences) that highlights the thesis of the pitch. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. Compelling subject lines.
Shift Communications
MARCH 3, 2017
To dig more deeply beyond a simple web search, look into professional organizations or analysts relevant to the industry. Developing a clear and succinct hypothesis is even more important than the survey questions themselves. Does This Data Already Exist? This seems like an obvious one, but it’s important to emphasize.
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Shift Communications
JULY 28, 2017
Check out part 1 , part 2 and part 3 before diving into the below. . While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Despite G.W.’s In this case, G.W. The lists go on.
Cision
JULY 13, 2015
In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Want to build your support base and spread your ideas?
PR Fuel
AUGUST 7, 2018
Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Craft a great headline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Edit , edit, edit. Ask for peer feedback. It’s stressful and frustrating.
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