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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Transparency and Trust: The Role of ESG Reporting

Presspage

This demonstrates Nationale Nederlanden’s commitment to responsible business practices, while also conveying this stance to its investors through ESG-driven investor communications. One centralized platform also gives communication teams a better overview over media inquiries, further strengthening a company’s commitment to transparency.

Report 109
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The rise of technology in sport

PR in High Definition

billion by 2026. The post The rise of technology in sport appeared first on Firefly Communications. We’re on the cusp of a sports technology revolution with the global sports technology market being currently valued at US $17.9 billion and expectations to reach US $40.2

Sports 62
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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. This way, companies in the cannabis industry can figure out how to communicate with the right people at the right time, while still keeping an eye on public policies regarding the use of cannabis. Brand Awareness.

Brand 88
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EV charging infrastructure – progress and challenges

Practical Law Construction

The questions span a range of legal disciplines and so this week, in the first of our blogs on this topic, we’ll start by focusing on some of the general questions we are asked. Next week’s blog will consider common queries on the roll out of EV infrastructure in the context of landlord and tenant relations.

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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. The narrative of organisational communications is increasingly personal.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Reserve your communications with your key contacts for meaningful opportunities that will benefit them as well as you/your client/company. Buy them coffee!