PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

Creativity 152

Creativity Employee Survey Internal 152

PRSay

OCTOBER 14, 2021

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community.

Meeting 148

Meeting Crisis Management Energy Resources 148

Maxim Behar

FEBRUARY 15, 2024

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. That was just plain logical.

Travel 64

Travel Meeting Skype Hotels 64

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Offer transparency.

Groups 140

Groups Mobile Real Estate Skype 140

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts.

Brand 71

Brand Branding Marketing Fashion 71

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. We took our industry-leading research and work to thousands of communicators worldwide. We need to engage with developers to ensure that they are aware of best practice communication for the tools and products. What does that mean?

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79