Remove 2022 Remove Internal Remove Leadership Remove Storytelling
article thumbnail

Here’s Why In 2022, Brand Narrative Will Be a Company’s Most Powerful Growth Accelerator  

Shift Communications

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. For teams looking to leverage their brand to unlock the next level of opportunities in 2022, here is the five-part frame they should apply to their growth planning. Understand internal application.

Brand 97
article thumbnail

2022 PR Predictions

Landis PR

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52
article thumbnail

5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. I t’s important to be transparent with the PR agency about the good and bad.

Agency 310
article thumbnail

Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. He is the 2022 PRSA international assembly delegate.

Local 133
article thumbnail

How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks.

article thumbnail

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 132
article thumbnail

Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

Survey 82