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Setting the right earned media objectives for your brand

Onclusive

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107
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Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

This can include announcements about partnerships, product launches, and upcoming events. At Victorious PR, we are proud in saying we are an elite agency that supports entrepreneurs and businesses to gain industry-specific media, local press, leading publications, and podcasts to help you become an authority within your niche.

Company 52
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Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. If you’re looking to increase foot traffic at a local retailer, influencers can activate their audiences to go in-store and purchase using digital coupons.

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How to Prepare a PR Crisis Plan

Prohibition

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Final Thoughts. The top 11 crises of 2020.

Crisis 62
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Thank you for reading.

Marketing 200