Remove 2021 Remove Crisis Remove Local Remove Product Launch
article thumbnail

Setting the right earned media objectives for your brand

Onclusive

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Branding 370
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107
article thumbnail

Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. This can include announcements about partnerships, product launches, and upcoming events.

Company 52
article thumbnail

Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Year of employer branding.

Marketing 190