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Setting the right earned media objectives for your brand

Onclusive

For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Ragan Communications, Communications Benchmark Report 2021. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.

Brand 370
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Voice moves from awareness to application

Stephen Waddington

Brands need to optimize their products, locations and content for consumers to find them via voice: 80% of users search via voice for product and service information, and 70% search for local business information. vci-2021.

Hotels 138
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. since last year.

Travel 91
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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Brett : How about those travelers that are looking for something local? . Lastly, Marriott Bonvoy members are also able to earn points on eligible hotel charges.

Travel 109
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Maxim Behar: Seychelles is now the cleanest and safest destination for tourists in the world

Maxim Behar

what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. - Visitors to the Republic of Seychelles after March 25, 2021 must have a negative PCR test done up to 72 hours before departure.

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

Today, Traveler spans 87 local editions across the globe. It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel. ” Local travel for a global audience. Marriott just had to approach it differently.

Travel 96
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. 2021, September 8). 2021, August 11). Partner with a local influencer to promote your business on social media. Ritz-Carlton.