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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

5 solo PR pros share their predictions for the PR industry in 2021. We are the original content marketers – digital, print and visual. Here's to an illuminated 2021 and the future of our industry. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” In July 2021, Meltwater grew the Premium Client segment with 45 customers, representing a net growth in annual recurring revenue (ARR) of $3.9M Print circulation drops again. Meltwater growth. “In

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. How will the communication market develop in 2021? It seems a bit complicated, but it's very specific. Which businesses strengthened advertising market?

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Source: Code of PR Ethics? ). The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%. If you enjoyed this post, you might also like: Seeing Around Corners: 30 Marketing and PR Predictions for 2021. Are PR pros truthful?

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