Goodbye Third-Party Cookies, Hello Content Marketing
Contently - Strategy
MAY 13, 2024
The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. A cookieless future doesn’t mean the sky is falling for marketers (there I go again).
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